ISE 2026 – Inspi­ration, technology, and personal exchange

Integrated Systems Europe 2026 has once again demon­strated why it is considered the world’s leading trade fair for AV and systems integration. Manufac­turers, integrators, technology partners, and users from all over the world gathered in Barcelona to take a look at the latest devel­op­ments in the industry. For us, ISE was one thing above all else: a place of inspi­ration, exchange, and encounter.
Our CEO André Brinkmöller, team lead project management Nicole Horst, and our two technical experts Marcel Redegeld and Ludger Teders were there. Together, we set out to discover trends, classify technologies, and have many exciting conversations—always with an eye on how these could be meaning­fully combined with our vir2cloud®.

Hands-on technologies

As soon as we entered the exhibition halls, it became clear that ISE thrives on diversity. Large LED walls, new display technologies, high-resolution screens, trans­parent displays, and flexible formats dominated the scene. The whole experience was comple­mented by immersive worlds, smart control solutions, and increas­ingly powerful software.
For us, the focus was primarily on new screen technologies and displays – in other words, the hardware that makes digital signage an experience. It was exciting to see how brightness, resolution, energy efficiency, and form factors are evolving and what new appli­ca­tions this is opening up, for example in retail, corporate environ­ments, and public spaces.
At the same time, we always kept an eye on the big picture: How do hardware and software interact optimally? Which displays are suitable for which use cases? And how can content be played back in a flexible, stable, and user-friendly way? ISE offers the ideal setting for this – not just to view technologies in isolation, but to experience them in interaction.

Exchange on equal terms

In addition to technology, personal inter­action was a key element of our visit. Discus­sions with manufac­turers, partners, and other industry repre­sen­ta­tives focused on current projects, technical require­ments, and future devel­op­ments in digital signage and AV solutions. It is precisely these conver­sa­tions away from the big stages that add value to ISE.
Whether sponta­neous at exhibition stands or planned in the meeting area, the dialogue was open, honest, and charac­terized by mutual interest. The exchange on how software, content, and displays must interact in practice to turn technology into real added value was partic­u­larly valuable.

Our conclusion

For us, ISE 2026 was a successful mix of technology, inspi­ration, and personal exchange. We are taking away many impres­sions, new ideas, and an even clearer picture of how screen technologies and digital signage are evolving.
Not every innovation will immedi­ately become a project, but every idea broadens our horizons. That’s exactly what ISE is for: making trends visible, facil­i­tating discus­sions, and bringing together people who want to take digital experi­ences to the next level.
We would like to thank all our discussion partners for the open exchange and are already looking forward to the next ISE.

Want to talk?
If you would like to discuss digital signage, modern screen technologies, or specific appli­cation scenarios, please feel free to contact us: