INSIGHTS
on marketing, tech, software, our projects, and events
-
Consistent Brand Presence at the POS
The Nightmare at the Point of Sale: While headquarters invests millions in high-end campaigns, implementation on the ground often falls short due to the realities of the retail environment. Learn from STIHL’s best practices how to curb visual chaos and efficiently manage your dealer network using cloud technology.
-
Smart Scaling: The Mac mini in the global network
Black screens are every marketing manager’s nightmare. We’ll show you why the Mac mini is unbeatable as a digital signage player in terms of reliability, ESG goals, and TCO. Maximum performance for touch, ShowControl, and global scalability—combined with zero-touch deployment via vir2cloud®.
-
EuroShop 2026
In February 2026, we headed to EuroShop 2026 in Düsseldorf. The days were characterized by packed halls, palpable momentum, and numerous ideas for retail innovation. Together with our long-standing partner Bohnacker Ladeneinrichtungen, we can look back on an all-round successful trade fair appearance.
-
vir2store at ISE 2026
At ISE 2026 in Barcelona, we discovered exciting screen technologies, innovative displays, and new approaches to digital signage. In addition to the technology, our main focus was on personal exchanges with manufacturers and partners.
-
The true service life of professional displays
How long does a professional display really last? Why operating hours are more important than calendar age, what stresses affect retail, and how companies can realistically plan life cycles.
-
vir2store in Australia 2025
From Brisbane to Perth: We were on site to present innovations and work together to further develop digital communication.