Increase customer inter­action – make the visit or purchase an experience

Today, when people enter a store or experience a brand in person, they expect more than just products on shelves or adver­tising messages on posters. Customers want inter­action, emotion, and genuine experi­ences. They want to be surprised, inspired, and enter­tained – and that is precisely where the oppor­tunity lies for companies: An inter­active shopping experience makes the difference between a short visit and a long, valuable customer relationship.

Digital signage trans­forms sales and service areas into experi­ential spaces. With modern technologies such as touch tables, touch displays, and gesture control, the point of sale becomes not only more infor­mative, but also more inter­active. The brand enters into dialogue – and creates lasting memories.

Why the experience at the POS makes all the difference

Customer inter­ac­tions are the key to loyalty. Classic, static infor­mation on posters or banners has little effect today. Our brains are programmed for experi­ences: what touches us emotionally or actively engages us stays in our memory longer.

The experience: Studies show that dwell time increases by up to 40% when customers can actively interact (BlinkSigns 2025) – for example, via a touch­screen product finder or an inter­active game on a touch­screen. At the same time, the likelihood of a purchase increases signif­i­cantly.

In other words, a simple visit becomes an experience that builds trust and accel­erates the purchase decision.

Inter­ac­tivity – turning spectators into participants

A digital signage screen that only displays infor­mation is a useful tool. But a screen that invites inter­action is a game changer.

Examples of experi­ential customer interaction:

• Touch­screen product finder: Is a customer looking for a specific sneaker? They can check the size, color, and avail­ability directly on the touch display – and even order online if it’s not in stock.
  
• Gesture control: A swipe of the hand is all it takes to navigate through content. This contactless form of customer inter­action is partic­u­larly hygienic, intuitive, and suitable for large touch displays in showrooms or trade fairs.
  
• Gamifi­cation: A short quiz or mini-game on the touch screen is fun – and extends the length of stay while conveying brand values at the same time.
  
• Smart­phone integration: QR codes lead directly to person­alized offers, discount coupons, or extended product information.

Each of these inter­active elements strengthens the bond between brand and customer. The key point: customers no longer consume passively, but actively shape their experience.

Experience engagement in action at QUT, Australia

The 15-meter inter­active LED media wall at Queensland University of Technology trans­forms passive viewing into active partic­i­pation: students stream content to the wall via smart­phone and navigate intuitively using gestures. With over 380 centrally controlled touch­points, the system delivers person­alized infor­mation in real time, turning every inter­action into an exciting experience and a valuable source of data.

Find out more

Real-time contextual personalization

Another lever for successful customer inter­ac­tions is relevance. People respond more strongly when content is relevant to their situation.

Digital signage enables exactly that:

• Time of day: In the morning, a reference to coffee to go; at lunchtime, the lunch menu; in the evening, happy hour.
  
• Weather: When it rains, advertise umbrellas or jackets; when the sun is shining, refer to sunscreen.
  
• Location: Travel acces­sories at the airport, fashion and lifestyle in the city center.
  
• Inventory: Only advertise products that are currently available.

This level of situa­tional intel­li­gence ensures that messages are not only seen, but also experi­enced as helpful and relevant. This increases the likelihood of impulse purchases – and turns the visit into an experience with real added value.

Measure, learn, optimize

Digital signage is not a “gut feeling medium.” Unlike tradi­tional posters, customer inter­ac­tions can be measured:

• How many people inter­acted with the touch display?
• How long did they spend at the touch monitor?
• How many QR codes were scanned?
• Which content led to purchases?

Through continuous analysis, A/B testing, and clear KPIs, companies can constantly optimize their content. This means more inter­action, higher conversion rates, and better sales.

vir2cloud^® – Platform for tangible encounters

This is exactly where our solution comes in: vir2cloud^®.

Our digital signage software offers companies a central platform for every­thing related to their touch screens, touch displays, or gesture-controlled installations:

Central management

Control all locations and screens via a single interface.

Easy content creation

Our editor is very intuitive and as easy to use as any standard image editing program.

CI security

Rights and role management for consistent brand appearances.

Inter­active modules

From touch menus to gesture control to gamification.

Reliable operation

Monitoring, updates, and automated troubleshooting.

The result: A scalable solution that not only works, but also brings customer inter­ac­tions to life—where they have the greatest impact.

From “display” to ‘dialogue’

Many companies initially view a touch screen as purely an infor­mation channel. But those who see it as a dialogue tool experience the true “aha” effect:

• A display that not only informs, but also responds.
• A brand that not only sends messages, but also listens.
• A space that is not only visited but experienced.

It is precisely this change in perspective that deter­mines whether customers come back—and whether they recommend your brand to others.

Conclusion: With digital signage, infor­mation becomes interaction

The future of meeting places—whether in retail, museums, craft workshops, furniture stores, educa­tional insti­tu­tions, or showrooms—is experi­ential, inter­active, and person­alized.
Digital signage trans­forms spaces into stages where content comes to life. Touch monitors, touch displays, and gesture control turn pure infor­mation into genuine inter­action.
vir2cloud^® is a platform that orches­trates these experi­ences centrally, reliably, and in line with your corporate identity – regardless of whether the aim is to impart knowledge, promote sales, or provide service support.

The result: longer dwell times, more intense emotions, and measurable added value—from increased sales to more sustainable visitor loyalty.
In short: customer inter­ac­tions that inspire—and have an impact.

We help you increase customer interaction: