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BHB Garden­Summit 2025 in Cologne

New Inspi­ration from the BHB Garden­Summit in Cologne

At this year’s BHB Garden­Summit in Cologne, the garden industry came together for an intensive exchange on current trends, innova­tions, and market devel­op­ments. Repre­senting vir2store were Executive Key Account Manager David John and Project Management Team Lead Nicole Horst. The event impressed with a wide-ranging program of expert talks – from inter­na­tional best practices and emerging DIY and outdoor living trends to the role of artificial intel­li­gence in marketing. Topics such as sustain­ability and digital­ization clearly showed the oppor­tu­nities currently shaping the industry.

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There were many exciting presen­ta­tions at this year’s BHB GardenSummit.

Personal Exchange and New Connections

Alongside the content-rich presen­ta­tions, networking was a central focus. Personal conver­sa­tions with industry peers and partners led to valuable new contacts and concrete ideas for future collab­o­ration. The relaxed evening get-together with a barbecue buffet provided the perfect setting for open dialogue – once again under­lining the impor­tance of in-person inter­action in an increas­ingly digital world.


Valuable Insights for Future Projects

vir2store draws a thoroughly positive conclusion: the BHB Garden­Summit 2025 not only offered valuable insights into current industry devel­op­ments but also delivered concrete inspi­ration for ongoing and upcoming projects. David John and Nicole Horst return with fresh ideas, strong connec­tions, and a clear perspective – ready to apply the new impulses to future client solutions.

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David John and Nicole Horst at the BHB Garden­Summit 2025.

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Who is vir2store?

Whether it's a shop, museum, theme park or showroom, hundreds of organisations around the world use our solutions to create interactive experiences - with touchscreens, gesture control and spectacular media installations. For over 20 years, vir2store has been enabling innovative digital solutions that connect the online and onsite worlds, bringing brands to life and inspiring customers/visitors.

What is vir2cloud®?

With vir2cloud® you can easily create a wide variety of content and play it on one or hundreds of screens worldwide. Manage, connect and monitor all your screens, devices and content centrally with our easy-to-use and highly flexible software platform. Your messages will be delivered reliably, exactly where you want them - digitally, efficiently and simply smartly.