EuroShop 2026 – Throwback

In February 2026, it was that time again: EuroShop kicked off in Düsseldorf. Packed halls, intense discus­sions, genuine retail innovation. Together with our long-standing partner Bohnacker Ladenein­rich­tungen, we enjoyed a trade fair that was a complete success for us in every respect.

Technologies that attract people – solutions that stay

What we noticed once again in Düsseldorf: impressive hardware attracts attention. But enthu­siasm only arises when content is played smoothly, flexibly, and measurably.

This was precisely where we were heading. Many visitors stopped, took in the instal­lation, and then wanted to delve deeper:

• How do you maintain such surfaces in day-to-day business?
• How can campaigns be flexibly adapted?
• How do you measure whether content is really performing?

These were not super­ficial questions. These were conver­sa­tions between equals.

The highlight: our trans­parent LED mesh wall

It was hard to miss: our trans­parent LED mesh wall. Light­weight, open, spectacular—and a real magnet at the booth.
Visitors stopped, took photos—it was the perfect conver­sation starter.

The hardware is impressive – our software is convincing

With our vir2cloud® platform, we turn spectacular spaces into control­lable, scalable commu­ni­cation channels. No special solutions. No unnec­essary complexity.
Specif­i­cally, this means:

• Creating and versioning content centrally
• Managing and monitoring screens and instal­la­tions remotely
• Planning, automating, and optimizing campaigns based on performance
• Conducting A/B tests and making playback quality measurable

We provide the techno­logical foundation to ensure that extra­or­dinary instal­la­tions function perma­nently – in stores, at trade shows, and at every other touchpoint.

Our team on site

Right in the thick of things: Nicole Horst, Patrick Lehr, Dominik Ehmann, and our CEO André Brinkmöller. Together, we held intensive discus­sions at the Bohnacker Ladenein­rich­tungen stand—strategic, technical, conceptual.
We were thrilled by the energy at the booth, the interest in specific projects, and the openness to new ideas.

Thanks to the team on site – including our super-efficient setup team, who mastered all the challenges of setting up the booth.

Our Conclusion

EuroShop 2026 was more than just a trade fair appearance for us. It was a stage, a test bench, and a source of inspi­ration all at once. High visibility thanks to the LED mesh wall, many in-depth discus­sions, and numerous exciting project ideas that we are now looking forward to.

Would you like to know how trans­parent LED instal­la­tions or other display formats can be controlled easily and profes­sionally?
We would be happy to show you how vir2cloud® turns impressive hardware into genuine, scalable communication.