EUROBAUSTOFF-Forum 2025 – Innovation in the Building Materials Trade
On November 9 and 10, 2025, the central industry event EUROBAUSTOFF-Forum took place at Koelnmesse. The event focused on forward-looking topics such as digitalization, artificial intelligence, energy concepts, and data management. Specialist retailers, decision-makers, and technology partners came together to set new impulses for the digital transformation of the building materials trade.
Our long-standing collaboration with EUROBAUSTOFF – live in action at the booth
A special highlight: Our vir2cloud solution was once again part of the exhibition stand. EUROBAUSTOFF has been relying on our software for digital sales support for almost ten years now – making it particularly exciting for us to see it in action each time and to continue its development. This year, we were again closely involved in the technical integration and supported the implementation of the solution during booth setup.
Together with FULLHAUS: AustellungDigital trade fair presence
As part of the forum, our colleague Ludger supported the setup of the AusstellungDigital booth together with our partner FULLHAUS. In addition to installing displays – ensuring an appealing and interactive presentation – Ludger made sure that all digital elements were perfectly aligned. We thank FULLHAUS for the strong and trusting cooperation!
AusstellungDigital: Experience digitalization live
ExhibitionDigital combines stationary retail with digital consulting and presentation tools. Touchscreens, videos, graphics, and interactive configurators enhance the sales experience directly at the POS – technology-driven, intuitive, and modern. Our vir2cloud plays a key role in providing product information and visualization in real time.
Conclusion: Technology and consulting in perfect harmony
EUROBAUSTOFF-Forum 2025 demonstrated that digitalization has long been an integral part of future-proof consulting concepts in the building materials trade. The combination of professional trade fair technology, interactive software solutions, and close, trusting partnerships made this appearance a strong signal for innovation.
We are proud to have been part of this project together with FULLHAUS – and we are already looking forward to upcoming trade fairs, collaborations, and the next steps in the digital transformation of the building materials industry.
