Making information tangible – the desire to communicate digitally

Advice is convincing when it is both understandable and emotional. To achieve this, Ingo Hoff, owner of the HOFF group in Gronau, relies on interactive consulting tools. In the headquarters’s multimedia room – as well as on site with customers – the architects and account managers present projects, materials and designs in digitally.

The project, like the basic showroom app, was developed and implemented together with the team from vir2store GmbH.


Interactivity convinces customers and consultants alike

Ingo Hoff sees one thing above all in digitization: opportunities. And that’s why he emphasizes the associated desire for change in the interview. By using digital media in addressing customers and presenting projects, many things can be done faster and better, as he explains: “I can make photos bigger and smaller, you no longer have to wait for the plotter. The experience and communication are simply improved.”

To achieve this, a wealth of projects and materials were incorporated for the interactive application, in the showroom and on the go in the app. This virtual exhibition provides a very clear overview of architectural variants, design options, materials and processes in a simple and playful way.

Both applications contain numerous images, background information and reference objects, and suggested solutions for a wide range of construction-related questions are also provided. This offers enormous advantages when talking to customers, as architect Stefan Bobermin explains: “The ShowRoom app offers us considerable added value when it comes to customer service. Basically, no question remains unanswered and we can advise the customer in a target-oriented manner.”

The planning office’s customers are more involved in the development process thanks to the interactive presentation. This is also ensured by the very easy handling of the application. Ingo Hoff is very satisfied: “This solution from vir2store is simply an emotional story.”


About HOFF

The owner-managed HOFF group, with Ingenieurbüro Johann Hoff, Industriebau HOFF und Partner GmbH and HOFF Projektentwicklung GmbH, has been developing innovative, turnkey, customized construction concepts, primarily for commercial and industrial buildings, since 1964. The team of over 60 people has decades of experience in the conception as well as planning and implementation of real estate projects for the private and public sector. The two office locations are in the hometown Gronau as well as in Münster, the projects nationwide.